Visual Design

Visual design aims to shape and improve the user’s experience through considering the effects of illustrations, photography, typography, space, layouts, and colour on the usability of products and on their aesthetic appeal.

Visual design considers a variety of principles including unity, space, hierarchy, balance, contrast, scale, dominance and similarity. As such, it focuses on the aesthetics of a product and its related materials by strategically implementing images, colours, fonts and other elements. A successful visual design ensures that content remains central to the page or function and enhances it by engaging users and helping to build their trust and interest in the product.

The realm of visual design houses a wealth of issues for designers to bear in mind ranging from the differences in cultural interpretations of the colour red, to proper use of white space, to universal taboos such as the setting of red elements against blue backgrounds.

It draws on a rich and lengthy history of the production of aesthetically pleasing, successful work. By considering how they can form or arrange visual elements to address the principles of good visual designs and designers can shape the user experience. User’s responses and behaviours that suit the use and purpose of the product.

As such, it focuses on the aesthetics of a product and its related materials by strategically implementing images, colors, fonts, and other elements. A successful visual design ensures that content remains central to the page or function, and enhances it by engaging users and helping to build their trust and interest in the product.

The realm of visual design houses a wealth of issues for designers to bear in mind, ranging from the differences in cultural interpretations of the color red, to proper use of white space, to universal taboos such as the setting of red elements against blue backgrounds.

It draws on a rich and lengthy history of the production of aesthetically pleasing, successful work. By considering how they can form or arrange visual elements to address the principles of good visual designs, designers can shape the user experience, user responses and behaviors that suit the use and purpose of the product.